Search Engine Marketing

Search Engine Marketing (SEM) is a simple process of gaining visibility and website traffic from the search engines via paid and unpaid efforts. It is the way of buying traffic and visitors through paid search listings. It is now shortly termed as "Search Marketing".

With the invention of SEM, now businesses can improve their search ranking and traffic through organic as well as effective paid campaigns such as AdWords and Pay-Per-Click (PPC). As there is a huge competition on the internet marketing world, nowadays almost all companies are enrolling it to stand ahead of their competitors. Traffic builders are always on demand and lots of job opportunities are available for the online advertisers and search engine marketing specialists.

At Leapfrog Multimedia, we provide high class PPC and AdWords training in Hyderabad with a systematic approach towards improving the search visibility of the websites with cutting-edge techniques. It will be 100% web based training with accomplished job placement opportunities.

Being the reputed AdWords and PPC training institute in Hyderabad, our search engine marketing training will provide you the knowledge of increasing the search visibility of your own website or others on the popular search engines through effective search engine marketing and pay-per-click advertising campaigns which brings more traffic and customers increasing the return on investment.

Topic covered

SEM Introduction :
Introduction to add words- Google Ad words
Getting Started with Ad Words- How to set up account etc.
Targeting - Search, Contextual or placement
Creation of Effective Campaigns and placement
Creation of Effective Campaigns and Ad groups
Creation of Text, Banners and Video using Display Builders
Keyword Grouping using Match, Exact Match, Phrase Match, Negative Match Techniques
Costs and Billing
Tracking Ad Performance
Optimizing Cost per Click
optimizing Ad Performance - Optimize Account & Landing page
Google Analytics code study and Insertion
Google Analytics Report Study and Comprehension
Creating Multiple Report Types
Google insights Study
Google Trends Study
Managing Client Accounts

The Learning Approach

Mentor - Student Ratio : 1 - 6
Methodology - 70% Practical and 30% Theory
Mode of Assessment - Results from live project and Research report
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Search Engine Optimaization (SEO) Social Media Marketing (SMM) Digital Media Marketing Search Engine Marketing Article Digital Marketing