Digital Marketing Course Overview
What is Digital Marketing ?
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc.
While the Internet is perhaps the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
The Digital Marketing Professional Program offers students a fresh perspective in online marketing in the global scenario. The course aims to provide students a thorough understanding of digital marketing concepts with the help of live projects, case studies and world class training methods.
Who should attend this course?
Digital Branding is the communication of a brand on digital media channels connecting all digital personal devices like mobiles, tablets, laptops, etc,. The advantage is that organizations can position and managing their brands directly and indirectly, interactively to their target customers.Digital Branding involves the creation and distribution of digital content specific to needs of the target customers facilitating an increase in brand engagement. Leapfrog offers Training, Development and consultancy in digital content creation and distribution suiting the needs of customers. Our design, programing and certified training experts are ready to offer solutions meeting your needs. Our classroom and online training facilitates provides you to learn tools and techniques giving you the required insights and allowing you to create projects with ease thus becoming an expert.
Highlights
- 30 hours program spanning 1 hour of learning engagement every day
- Classroom training from expert faculty who have more than 15 yrs of experience
- Live projects for hands-on learning
- Placement assistance on successful completion of the program
Curriculum:
Search Engine Optimisation (SEO)
- Introduction to Online Search Engine Optimization
- Understanding How Search Engine Optimization Works
- Understand the Google Page Rank
- Introduction to SEO
- How to Build an accessible site by SEO
- Keyword Research and Optimisation techniques
- Link Building Strategies
- Useful SEO Tools
- The Past, Present and Future of SEO
Search Engine Marketing (SEM)
- Introduction to Search Engine Marketing
- Getting Started with Google Adwords and Internet
- Ad words Structure
- Navigating in Google Ad words techniques
- Working with Keywords
- How to Create Ads in Google Ad words
- How to Create and Manage your First Ad Campaign
- Adwords Reporting and Account Performance Reports
- Enhanced Campaign
Social Media Marketing (SMM)
- Understanding on Facebook, Twitter, Linkedin, Youtube
- Introduction to the world of SMM
- Why Social Media Marketing ?
- Getting Started with Social Media Marketing
- Building Relationships on Facebook
- Building Relationships on Twitter
- Building Relationships on Linkedin
- Marketing on YouTube
- Handling Positive and Negative Comments
- Social Media on Content Base Creation
- Who is Doing it Right?
Analytics
- Web Analytics and Intelligence Tools
- Basic Metrics Demystified
- Introduction to Google Analytics
- Objectives and Actionable Insights
- Data Management
- Social Media Analytics
- Social Media Goals and KPI’s
- Tools for Social Media Analytics
Online Reputation Management
- What is ORM ?
- Need and Benefits of ORM Module
- Case Studies
- Getting Started with ORM
- Building it right and tools required
Who Should Attend
- Individuals or beginners seeking career opportunities in the marketing domain can join in this course.
- Professionals who want to shift to digital marketing and beginners in the field of digital marketing.
- Marketing professionals who use digital marketing to meet their objectives to market their site.
- Affiliate marketers who want to use digital media to improve their business performance can attend this course.
- Professionals who seek to improve the performance of their digital marketing campaigns.
- Homemakers can also spend time to attend the digital Marketing to market their sites.
Course Outcome
Upon completion of this course students will be able to
- Gain a fresh perspective on digital marketing in a global scenarios.
- Develop a multichannel strategy that delivers on your marketing to meet your goals.
- Create digital brand building initiatives that work on global scenarios.