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What is Digital Marketing?

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
The Digital Marketing Professional Program offers students a fresh perspective in online marketing in the global scenario. The course aims to provide students a thorough understanding of digital marketing concepts with the help of live projects, case studies and world class training methods.


Who Should Attend:

Course Outcome:

Upon completion of this course students will be able to More


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)


Online Reputation Management (ORM)