Search Engine Marketing

Search engine marketing(SEM) refers to paid search or paid advertising while search engine marketing is organic.

SEM involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. We can not pay a search engine to help your website rank higher with SEO. With SEM, you can create an advert using specific keyword. This advert is then displayed alongside specific search engine results that correlate with the keyword in your ad.

With SEM, you don’t pay unless someone clicks on your ad. This is one reason why SEM, often called pay-per-click advertising, is so attractive to small businesses.

SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO).

SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. At Leapfrog Multimedia we get advanced training on pay per click and Google Adwords to make your marketing campaign a sure success.

A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.