Certification Program in Digital Marketing



About Course
Digital Media spends are on an increase globally and India is leading the trendsocial media marketing with over 30% annual growth. As the Internet and new media space in India continues to grow at a skyrocketing pace,the demand for skilled digital marketing professionals is becoming stronger by the day. In the next two years more than 150,000 jobs are expected to be created in the digital marketing space as more Indian companies utilize online marketing & social media platforms to bolster business.

w We have designed the Certification Program in Digital Marketing  to empower professionals and entrepreneurs to reach their digital marketing goals. Our Project based teaching methodology covers both the strategy and implementation techniques which help you develop tangible skills.

Whether you want to kick-start an exciting, dynamic career in a fast growing industry or grow your business using digital marketing, this is the perfect course for you!

A Small Sampling of What You’ll Learn:
  • Designing an Online Marketing Strategy integrated with overall marketing objectives
  • Learn to design and execute Pay Per Click campaigns for Google AdWords and Facebook
  • How to make and launch Remarketing campaigns
  • New Ways of Search Engine Optimization, learn ethical ways of doing SEO
  • What are the latest Google Algorithm Updates (Penguin, Panda & Hummingbird)
  • Demonstration on "How to use Google AdSense" - As a Publisher
  • Learn to use Email Marketing as an effective marketing channel
  • Learn the best case practices of Social Media Marketing across all platforms
  • Learn all the essentials of Mobile Marketing
  • Understand ROI measurement of online marketing using Web Analytics
  • Get a chance to implement all that you learn on a live project of your choice
  • Get trained to attempt the Google AdWords Test to become a “Google Certified Professional”
    digital marketing

COURSE OVERVIEW
Certification Program in Digital Marketing is broken down into manageable modules, most of which include either exercises or case studies for you to work through.

  • Module 1: Introduction to Digital Marketing
  • Module 2: Website Optimization and Usability
  • Module 3: Search Engine Marketing (SEM) - Google AdWords & Bing Advertising
  • Module 4: YouTube Advertising
  • Module 5: Social Media Marketing (SMM)
    - Effective Social Media Strategy
  • Module 6: Search Engine Optimization (SEO)
    - Google Algorithm updates
  • Module 7: Mobile Marketing
  • Module 8: Email Marketing